I wonder who I am addressing when I write this blog. While I actually write for myself, I cannot ignore the fact that someone somewhere may actually be reading this. I sometimes think I am advertising myself when I write a blog. Social media and the internet have definitely blurred the line between the public and the private. Writing a personal blog seems to be like reality TV at times.
I have read that people have been depressed after they have got addicted to
the social networking sites. I can understand corporates trying to
advertise through social media, but individuals seem to be doing the same too. Everything I say or don't say is tinged with the fact that I may be
doing it for an audience. It is just like the wall posts on FB or its many new avataars. I have known friends who communicated only through wall posts, even with their own spouse. You end up being 'friends' with most of your acquaintances and making most of your friends, your 'acquaintances'.
I started writing more as a hobby than as anything serious. I don't have the experience or the knowledge to write
about anything tangible or serious. I would be glad if my writing would
bring a smile on someone's face, even if it is only for a fraction of a
second. But I wonder if gloating about my personal life does not cause
more harm than good.
So here I am, an active member of social networking sites and blogs, contributing to the collective euphoria of a new year. I am going to try and be more of 'myself' this year and not my online avataar or what my parents or rest of the society want me to be.
HAPPY NEW YEAR !
Monday, 31 December 2012
Saturday, 15 December 2012
Three things I badly wish I could have
As I am getting older, I am beginning to
understand the saying “Be careful what you wish for, it might come true”. I
have a thousand small wishes and I am scared that if I seriously wish for each
one of them, they will come true. I have so many interests and wish I could do all of them. I like to read, read and read till I drop. I
like to listen to good music. I like singing even by myself. I like early
mornings, good coffee, yoga, brisk walks, good cafes, advertisements, ad
jingles, the list seems endless. Well, this is why I am what I am and where I am. Anyway, this
is where I come to my 3 wishes.
I want to be focused and passionate about
atleast one interest or one creative pursuit.
I want to be calm and be confident that I
can be calm.
I want to be ever grateful for all the good
things in life.
So here I am taking the first step towards
the first wish. I like writing and I really appreciate others who can write
well. I like reading Preeti Shenoy's blog and I thought the “Wish List
Wednesday” prompt was a very nice idea. She has come out with a new book. It seems
quite interesting, from what I have seen and read about it. I wish Preeti all
success in her new book and other books to come.
Friday, 7 December 2012
Its the problem of choice: FDI
I friend of our family recently remarked, "Even if Walmart comes to India they would soon close shop because of the great inefficiencies of the Indian workforce".
I thought the statement was hilarious. Yes, we the people of India have a great attitude towards work. Anyway, I wanted to talk about FDI, Wal Mart and all the brouhaha which comes along with it. Yes, it can lead to consumption of endless cups of Bru coffee. But now, the verdict is out. We all can watch and wait for Walmart, Carrefour and I don't know what else.
So what is the big deal about FDI? Its already in India in the form of the MacDs, KFCs, Pepsi and so on. Its time the others followed. I think asking the foreign brands to source their produce (mostly potatoes and tomatoes) and raw materials from Indian farmers is a reasonable expectation. Drought, fertilizers, rising costs are bigger problems for the farmers than FDI. I think major improvements in PDS or as my husband says, scrapping of the PDS will bring more difference into the farmers' lives than stopping FDI.
What does FDI mean to me? Well, it means - more choice? If I chose between Nilgiris, Nuts n Spices, Fresh@, now I am going to have to include 2 more stores to my list. And seriously, it only means more headache to find a parking spot.
I am not an economist and I don't know the rural economy as much as I do the urban. I don't think people are going to stop shopping in T Nagar or Purasaiwalkam just because they have a Walmart down the street. I don't think the "Buy 1 get 2 free" offers are going to lure customers away from their Pothys or Chennai Silks. Walmart does not know what it is up against.
Take my own example, I do not get my monthly groceries from the mall or anything resembling a mall. I get them from the shop around the corner, the 'kirana' shop or 'Annachi kadai'. The best part is I get it door delivered and on the same day. These guys know their business. I get a good discount on the basic provisions like rice, wheat, pulses, sugar etc. Nowadays, the smaller stores also pack their stuff in sealed plastic bags to resemble that sold by the supermarkets.
I don't know why Indian small businesses should be so worried about FDI in multi-brand retail. We already have a number of domestic players in the same sector like Reliance, RPG, Heritage, Future Group etc which are competing with the local stores. I think the competition and comparison is actually in the luxury goods section. I don't want to shop for different kinds of sugar or dal unless I am looking for the organic variety. I would go to a supermarket only for special items like breakfast cereal, pasta, cheese, sauces and other processed food.
When it comes to retail clothing sector, I don't know if we need any more players. Chennai atleast has so many retail stores for readymade clothing that a foreigner might think that fashion is a big thing here. Just look at T Nagar, how different is Chennai Silks from Pothys or RMKV or Sri Kumaran. In the end it boils down to what you are familiar with I guess. I can't find my way out of Chennai Silks or Saravana Stores. I am a little more comfortable with Sri Kumaran. But I will never go there more than once or twice a year.
The differentiating factor between Big Bazar or Reliance Fresh and the shop around the corner is personalised service. I can ask the shop keeper to stock up on some of the items I wish to buy regularly and he might actually oblige me if I was a regular customer. The shop keeper is able to identify his customer by face whereas that is never going to be possible in any of the mall-shops. I call these Walmarts mini malls because they are huge. I don't want to spend all my time going through all the aisles and spend all my money buying something that I may not need.
I think the advantage of having a Walmart near you is the convenience it offers on a rainy day. Yes, you could get away from the rain, shop, eat or just walk around. It is going to be no threat to our local small businesses. Atleast not in Chennai.
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